Automotive Training
Dealership training from someone who has run the desk.
Most training is built by people who observed the business. Step's programs come from more than 30 years actually running sales floors, used-car departments, and F&I — and from training more than 1,000 professionals and managers along the way.
Programs
Eight areas of focus, built to be customized to your team.
Sales Performance
Selling process, customer engagement, objection handling, follow-up, and accountability on the floor.
Sales Management
Desk leadership, coaching, forecasting, deal management, and performance discipline.
Desk Management
Structuring deals, controlling gross, and coaching salespeople through the desk in real time.
Used-Car Operations
Acquisition, pricing, turn, inventory discipline, merchandising, and aging management.
F&I Development
Process discipline, presentation, accountability, handoff, and profitability.
Leadership & Accountability
Building accountable, competitive, high-performing teams and the managers who run them.
BDC / Lead Management
Lead handling, follow-up discipline, and the accountability systems that convert opportunity into appointments.
Executive Operations Review
Operational assessment across sales process, management structure, and dealership performance.
Delivery Formats
- On-site dealership training
- Dealer-group workshops
- Manager intensives
- Sales meetings
- Virtual training
- Executive consulting
- Customized programs
Pricing is customized to scope and format. Request program information or availability to start the conversation.
Built From the Operating Portfolio
The frameworks behind the training.
Named systems and concepts Step has built from real dealership problems — see the full operating philosophy behind each on Dealership Operations.
21-Day Used-Car Turn
A disciplined operating philosophy designed to accelerate inventory from acquisition through retail sale and funded contract.
Move a used vehicle from acquisition through recon, merchandising, retail sale, and cleared funding as quickly as operationally possible — with 21 days as the aggressive target rather than a passive average. Aging inventory is a decision that's already late, not a report to review later.
Adopt a Car
A sales-team inventory ownership and accountability concept.
Assign individual salespeople or managers ownership of specific inventory units — creating direct responsibility for knowing, merchandising, presenting, and helping move those vehicles, rather than leaving aging stock as no one's problem.
F&I Boomerang
Full framework coming soon.
Techo Pitch
Full framework coming soon.
ObjectionIQ
Full framework coming soon.
12–2–4–6 Checkups
A structured cadence of manager check-ins with the sales floor at four fixed points in the day.
Accountability happens on a schedule, not by accident. Built into the daily manager shift routine — opening, mid-shift, and closing managers each carry a checklist — with check-ins anchored at 12, 2, 4, and 6 so a slow day gets caught while there's still time to fix it.
Hot Transfer
Full framework coming soon.
Check-In / Check-Out
Full framework coming soon.
Manager Accountability
Full framework coming soon.
Social Salesman
Full framework coming soon.
From the People Trained
Testimonials Coming Soon
Reserved for verified feedback from dealer principals, meeting planners, and attendees.
Ready to raise the floor?
Sales meeting. Manager intensive. Dealer-group rollout. Executive operations review.