SWStep Williams

Executive Experience

I've worked the dealership from the floor up.

From sales and Internet/BDC to F&I, used cars, new cars, and executive variable operations, Step has spent his career learning what makes dealerships — and the people inside them — perform.

My next leadership responsibility can be a dealership or a broader variable-operations role. The expectation is the same: understand the business, develop the managers, and stay accountable for execution.

Experience Breadth

Every seat changes how you see the business.

01Sales02Internet / BDC03F&I04Used Cars05New Cars06Sales / Variable Operations Leadership07General Sales Manager

Scale of Operations

I've operated at both ends of the volume spectrum.

The point is operating range across environments — not a single store's numbers.

1,000+ units/month

Experience inside high-volume dealership operations where process, communication, accountability, and management structure must scale.

Under 100 units/month

Experience inside smaller operations where management is more hands-on, resources are tighter, and every opportunity matters.

And everything between

Operating range across store sizes — not a single high-water mark.

Used Vehicles & F&I

Both sides of the deal.

Used Vehicles

As Used Car Director, Step owned acquisition strategy, inventory turn, pricing, and sales process — the same operating philosophy behind the 21-Day Used-Car Turn and Adopt a Car, and the same manager-accountability habits documented throughout this page.

See Used-Car Operations →

F&I

Step's operating experience extends into F&I process and performance — the same ground the F&I Boomerang framework is built from.

See F&I Operations →

Dealer-Group Experience

Different groups. Different markets. Different problems.

  • Van Tuyl
  • AMSI
  • Keffer
  • Priority / Hall Automotive
  • Smaller / Independent Dealer Groups

I Build Systems

I build systems that can scale beyond one desk, one manager, or one store.

Strong dealership leadership cannot depend on one desk, one manager, or one personality. The job is to build managers, establish standards, inspect performance, identify exceptions, coach execution, and create accountability throughout the operation.

SystemsStandardsTrainingMeasurementAccountabilityManager DevelopmentConsistent Execution

Training sits inside that chain, not beside it — it's how systems and standards actually reach the floor. Step has trained and coached 1,000+ automotive professionals and managers along the way. See the training programs →

Where This Experience Fits Next

General Manager. General Sales Manager. Used Car Director. Executive leadership.

Step is focused on the right dealership organization where he can own performance, develop managers, connect departments, and build a stronger operating culture.

  • General Manager
  • General Sales Manager
  • Used Car Director
  • Executive Manager
  • Variable Operations Leadership

Military Foundation. Modern Leadership.

Standards from the service. Culture from the sales floor.

Step's military service contributed preparation, standards, accountability, and responsibility. Automotive leadership added the rest — coaching, motivation, engagement, recognition, adaptability, and culture building. Step describes his management style as modern, upbeat, motivating, hands-on, team-oriented, and accountability-driven: clear expectations, frequent coaching, measurable accountability, energy on the floor, wins recognized, problems corrected quickly — the team moves forward together.

“Boom on 3” — his team's daily sign-off — is one small, real example of that culture in practice, not a brand unto itself.

Selected Career Experience

The verified record.

Dec 2025 – Present

Founder | Automotive Retail Operations & Technology

LotMoguls

Current leadership / automotive technology — building real-time execution systems for dealerships, translating proven sales-floor disciplines into tools that improve visibility, accountability, and management response.

  • Current leadership
  • Automotive technology
  • Real-time execution systems
  • Visibility & accountability

Nov 2024 – Dec 2025

General Sales Manager / Trainer

World Car Auto Group — San Antonio, TX

General sales management and salesperson training in San Antonio, Texas.

  • General sales management
  • Salesperson training

Feb 2018 – Sep 2023

Used Car Director → General Sales Manager

Priority Automotive → Hall Automotive — Huntersville, NC

Remained in leadership through Hall Automotive's acquisition of Priority Automotive, progressing from Used Car Director into General Sales Manager responsibility. Directed pre-owned acquisition, pricing, turn and retail execution while leading daily sales performance, deal structure, accountability, forecasting, and team development.

  • Continuous leadership through ownership transition
  • Used vehicle leadership
  • General sales management
  • Pre-owned acquisition
  • Inventory turn & accountability
  • Acquisition-to-recon speed
  • Team & manager development
  • Adopt-a-Car program

Jun 2013 – Dec 2017

General Sales Manager

Mazda of Huntersville — Huntersville, NC

Led hiring, training, motivation and accountability while managing gross profit, CSI, CIT discipline, and daily sales-process execution.

  • General sales management
  • Hiring & sales training
  • Gross profit & CSI
  • CIT discipline
  • Daily sales process

Jun 2001 – Dec 2012

Progressive Variable Operations Leadership

Berkshire Hathaway Automotive / Van Tuyl — Phoenix, AZ

Progressive variable operations leadership across GSM, F&I, new and pre-owned operations, and BDC responsibilities; experience included two-location Toyota/Honda operations and high-volume pre-owned retail.

  • Variable operations leadership
  • GSM
  • F&I leadership
  • New & pre-owned operations
  • BDC responsibilities

Additional retail automotive sales and leadership experience prior to 2001 — details available on request.

Prefer a traditional format?

View Résumé

Experience tells you where I've worked.
Operations shows you how I think.

Explore My Operating Philosophy

Open to the Right Conversation

Let's talk about where this fits.

Executive opportunity, consulting, or a training conversation — Step responds personally.